Clean Life Collective

Feb 7

In a world where new wellness companies seem to launch every week, health coach Katelin Dial had a vision for something truly unique. She dreamed of combining the personalized service of health & nutrition guidance with the content, products, and tools people need to make sustainable change in their lives. It would be a lifestyle brand that was aspirational and holistic, but warm and welcoming, too. She dreamt of new offerings and experiences for her tight-knit community, but needed a partner to chart a path toward making this new kind of business a reality.

We worked closely with Katelin to define and articulate the pillars of her business both now and into the future. Our strategic process helped to clarify both the foundational idea upon which her growth could be built, but also the specific tone and approach that would be distinctive, ownable, and motivating. Clean Life Collective was born.

Our long-time partner Design-Hungry developed an iconic and irreverent visual identity for Clean Life Collective. Inspired by the brand’s initials and accessible demeanor, the logo breathes humanity into a few simple lines (plus a beauty mark!). Balancing poise and the personal touch of a handwritten scribble, the overall feeling is one of warmth, elegance, and expertise.